Which of the following is NOT an implication of the JND for logos?
A) Marketers usually make numerous small changes.
B) Marketers minimize noticeable changes to maintain consumer recognition.
C) Marketers who make dramatic changes to logos may anger customers.
D) Marketers who crossed the differential threshold have chosen to return to their original logos.
E) Marketers should always try to cross the JND and make dramatic changes.

Question

Quizplus · Accepted Answer

The Just Noticeable Difference (JND) concept suggests that marketers should aim to make changes that are noticeable enough to not be ignored but not so drastic that they alienate or confuse consumers. Option E is incorrect because it advises marketers to always make dramatic changes, which contradicts the principle of maintaining a balance to ensure consumer recognition and acceptance.

Which of the Following Is NOT an Implication of the JND