When consumers receive too much information and then find it difficult to encode and store it, ________ occurs.
A) chunking
B) encoding
C) long-term store purging
D) short-term store purging
E) information overload

Question

Quizplus · Accepted Answer

Information overload occurs when consumers receive too much information, making it difficult for them to process, encode, and store it effectively.

When Consumers Receive Too Much Information and Then Find It