HSBC positions itself as "the world's local bank." A recent advertising campaign consisted of about 20 ads centered on the theme that "different values make the world a richer place." HSBC's use of different cosmetic variations in their ads while repeating the same advertising theme is an attempt to avoid ________.
A) advertising wearout
B) the three-hit theory
C) stimulus differentiation
D) rehearsal
E) stimulus generalization

Question

Quizplus · Accepted Answer

HSBC's strategy of using different cosmetic variations in their ads while maintaining the same theme is aimed at avoiding advertising wearout, which occurs when an ad becomes too familiar and loses its effectiveness.

HSBC Positions Itself as "The World's Local Bank