The Elaboration Likelihood Model proposes that consumers' attitudes are changed by two distinctly different routes to persuasion: ________ routes and ________ routes.
A) central; logical
B) main; secondary
C) central; peripheral
D) rational; emotional
E) direct; indirect

Question

Quizplus · Accepted Answer

The Elaboration Likelihood Model (ELM) suggests that attitudes can be changed through two main routes: the central route, which involves careful and thoughtful consideration of the persuasive information (arguments), and the peripheral route, which involves superficial cues (such as the attractiveness or credibility of the source) rather than the quality of the arguments.

The Elaboration Likelihood Model Proposes That Consumers' Attitudes Are Changed