An extension of the theory of reasoned action model is the ________, which adds the construct of perceived behavioral control, which is a consumer's perception of whether the behavior is or is not within his or her control.
A) trying-to-consume model
B) theory of planned behavior
C) attitude-toward-object model
D) attitude-toward-behavior model
E) attitude-toward-the-ad model

Question

Quizplus · Accepted Answer

The Theory of Planned Behavior is an extension of the Theory of Reasoned Action model, incorporating the concept of perceived behavioral control to account for the influence of external factors on an individual's control over their behavior.

An Extension of the Theory of Reasoned Action Model Is