In a consumer behavior context, ________ are learned predispositions to behave in a consistently favorable or unfavorable way with respect to a given object.
A) attitudes
B) beliefs
C) values
D) feelings
E) intentions

Question

Quizplus · Accepted Answer

Attitudes are learned predispositions to behave in a consistently favorable or unfavorable way with respect to a given object, reflecting how an individual feels about something.

In a Consumer Behavior Context, ________ Are Learned Predispositions to Behave