When Aleve notes that you can take two Aleve caplets all day instead of more Tylenol caplets, it is using a ________.
A) comparative appeal
B) fear appeal
C) humor appeal
D) negative frame
E) timeliness appeal

Question

Quizplus · Accepted Answer

Aleve is using a comparative appeal by directly comparing its dosing advantage to Tylenol, suggesting that Aleve is more convenient or effective because fewer doses are required for all-day relief.

When Aleve Notes That You Can Take Two Aleve Caplets