Addressable advertising consists of ads sent to specific persons or small audiences rather than groups of consumers. Unlike broadcasted promotional messages, addressable ads have which of the following characteristics?
A) customized
B) interactive
C) response-measurable
D) all of the above
E) none of the above

Question

Quizplus · Accepted Answer

Addressable advertising is characterized by being customized to the individual or small audience, interactive in that it can engage the viewer in a more direct manner, and response-measurable, allowing advertisers to track the effectiveness of their ads with specific audiences.

Addressable Advertising Consists of Ads Sent to Specific Persons or Small