Which media type provides access to large, heterogeneous audiences, is expensive, and suffers from consumers' time shifting?
A) television
B) magazines
C) radio
D) newspapers
E) interactive television (iTV)

Question

Quizplus · Accepted Answer

Television reaches large, diverse audiences but is expensive for advertisers. It also faces challenges from time shifting, where viewers record shows to watch later, skipping commercials.

Which Media Type Provides Access to Large, Heterogeneous Audiences, Is