In the context of marketing, the most important role of the family is ________.
A) intergenerational brand transfer
B) peer socialization
C) socialization of family members
D) shared shopping experience
E) parental socialization

Question

Quizplus · Accepted Answer

The socialization of family members is crucial in marketing as it involves the process by which individuals, especially children, learn and adopt consumption-related behaviors and preferences from their family, influencing their future purchasing decisions.

In the Context of Marketing, the Most Important Role of the Family