Hype Mobile Phones wants to learn how consumers decide which mobile phones to purchase, so it places researchers in mobile phone stores and has them pose as salespeople. In this example, researchers are ________.
A) third-party observers
B) actors
C) participant-observers
D) active researchers
E) imitators

Question

Quizplus · Accepted Answer

In this scenario, the researchers are acting as participant-observers because they are participating in the environment (posing as salespeople) while observing and gathering data on consumer behavior.

Hype Mobile Phones Wants to Learn How Consumers Decide Which