When marketers plan to sell their products in foreign or multinational markets, they must go through a process of ________ in order to ensure that their products and marketing messages are suitable for the foreign culture.
A) acculturation
B) exculturation
C) proculturation
D) inculcation
E) enculturation

Question

Quizplus · Accepted Answer

Acculturation is the process of adapting to a new culture, which marketers must do to ensure their products and messages are suitable for foreign markets.

When Marketers Plan to Sell Their Products in Foreign or Multinational