The first thing Christopher was asked when he went to work for an advertising firm is how to promote to African Americans. After careful consideration, which of the following is the best advice Christopher could give his new employers?
A) Separate advertisements to this ethnic subculture are never done and should not be considered.
B) All promotions to this ethnic subculture should be distinct from promotions to other ethnic groups.
C) African American children tend to gravitate toward toys and characters that look like them.
D) All promotions to African Americans have to take into account the market's income, which has been declining drastically over the last two decades.
E) none of the above

Question

Quizplus · Accepted Answer

Option C is correct because it acknowledges the importance of representation in marketing, which is a key factor in appealing to diverse audiences, including African Americans. This advice is based on the understanding that consumers often respond positively to products and characters that reflect their own identities and experiences.

The First Thing Christopher Was Asked When He Went to Work