External search effort associated with purchase is greatest when ________.
A) consumers have high product category knowledge
B) consumers do not care about the purchase
C) the purchase situation is low-risk
D) product category knowledge is low
E) subjective knowledge is high

Question

Quizplus · Accepted Answer

External search effort is greatest when consumers have low product category knowledge because they need to gather more information to make an informed decision.

External Search Effort Associated with Purchase Is Greatest When ________