Marketers may use qualitative research findings to discover new ideas and develop promotional strategies and quantitative research findings to estimate the extent or amount of consumers who react in a particular way.

Question

Quizplus · Accepted Answer

Qualitative research helps in understanding consumer behavior and generating new ideas, while quantitative research quantifies how many people feel or behave in a certain way, aiding in the development of effective promotional strategies.

Marketers May Use Qualitative Research Findings to Discover New Ideas