In a sales presentation, which approach requires salespeople to analyze the buyer's business?
A)Mission-sharing
B)Need-satisfaction
C)Problem-solution
D)Stimulus-response

Question

Quizplus · Accepted Answer

The Problem-solution approach requires salespeople to analyze the buyer's business in order to identify problems that the buyer may be facing and then propose solutions to address those problems. This approach involves a thorough understanding of the buyer's industry, business model, and pain points.

In a Sales Presentation, Which Approach Requires Salespeople to Analyze