In a sales presentation, which approach is often used by telemarketers, retail sales clerks, and new field salespeople?
A)Mission-sharing
B)Need-satisfaction
C)Problem-solution
D)Stimulus-response

Question

Quizplus · Accepted Answer

The stimulus-response approach is often used by telemarketers, retail sales clerks, and new field salespeople because it involves presenting a product or service in such a way that it elicits a positive response from the potential customer, often through scripted dialogue or specific prompts designed to lead to a sale.

In a Sales Presentation, Which Approach Is Often Used by Telemarketers