In a sales presentation, which approach uses specific statements, or stimuli, to elicit specific responses from customers?
A)Mission-sharing
B)Need-satisfaction
C)Problem-solution
D)Stimulus-response

Question

Quizplus · Accepted Answer

The stimulus-response approach uses specific statements or stimuli to elicit specific responses from customers. It is often used in scripted sales presentations or telemarketing calls where the salesperson follows a predetermined script and asks questions designed to get a particular response from the customer. This approach aims to control the sales process and steer the customer towards a specific outcome.

In a Sales Presentation, Which Approach Uses Specific Statements, or Stimuli