When qualifying sales prospects, Jason places each lead in one of four baskets ranging from A to D with A as the best leads and D as the worst. Using this method of categorization, the appropriate strategy for "C" leads would be:
A)do nothing currently, but monitor the lead for possible future changes.
B)contact the lead using telemarketers.
C)have one of the firm's salespeople make a sales call to them.
D)send the lead marketing materials and encourage them to make inquiries if they are interested.

Question

Quizplus · Accepted Answer

"C" leads are not the highest priority but still have potential. Sending them marketing materials with an invitation to inquire further is a cost-effective way to engage them without allocating significant resources. This approach keeps the communication lines open for when they might become more interested or a better fit for the sales offerings.

When Qualifying Sales Prospects, Jason Places Each Lead in One