In purchasing a mailing list, a "hot list" is individuals that have responded to a direct mail offer within the last 90 days.
Correct Answer:
Verified
Q117: According to the Direct Marketing Association, about
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Q119: A frequency program provides incentives that are
Q120: Describe a frequency program.
Q121: A primary advantage of direct mail is
Q123: Of the different types of mailing lists
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A)a companion website to facilitate
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Q127: When purchasing a direct mailing list, a
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