In a customer relationship management (CRM)program, the share of a customer refers to a customer's potential value.

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The share of a customer in a CRM program refers to the potential value that a customer can contribute to the organization over their lifetime as a customer. This includes factors such as the customer's purchasing history, likelihood of making future purchases, and potential for referrals or word-of-mouth marketing.

In a Customer Relationship Management (CRM)program, the Share of a Customer