Empowerment and reciprocity are important elements in a permission marketing program.

Question

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Empowerment refers to giving the consumer control over the marketing communication they receive, while reciprocity involves giving something valuable to the consumer in exchange for their attention or participation in the marketing program. Both of these elements are important in permission marketing, as they help to build trust and foster a positive relationship between the brand and the consumer.

Empowerment and Reciprocity Are Important Elements in a Permission Marketing