Consumers often ignore marketing information sent to them after joining a permission marketing program because:
A)the products are too costly.
B)the marketing pieces are not relevant any more.
C)they can no longer win prizes or receive free gifts.
D)the person has moved and did not leave a forwarding address or email.

Question

Quizplus · Accepted Answer

Consumers may initially opt-in to receive marketing messages because they find the information relevant or useful. However, over time, their needs and interests may change, rendering the marketing messages less relevant. As a result, they may begin to ignore or unsubscribe from the program. Cost, prizes, and changes in contact information are also possible reasons why consumers may ignore marketing information, but they are not as likely as a lack of relevance.

Consumers Often Ignore Marketing Information Sent to Them After Joining