With advertising tracking research, tests can be performed to measure each of the following except:
A)effectiveness of media buys.
B)general measure of the effect of media weight (media spending).
C)quality of the ad's message and execution.
D)level of web chatter about the ad and brand.

Question

Quizplus · Accepted Answer

Advertising tracking research can measure the effectiveness of media buys, the general effect of media weight, and the quality of the ad's message and execution, but it cannot measure the level of web chatter about the ad and brand. This type of research focuses more on measuring attitudes and behaviors related to advertising, rather than measuring online conversations.

With Advertising Tracking Research, Tests Can Be Performed to Measure