When marketing to men, it is important to remember that many men do not enjoy browsing; instead, many prefer to look for specific information or products.

Question

Quizplus · Accepted Answer

Many studies have shown that men tend to approach shopping differently than women, and prefer to make more targeted purchases rather than spending time browsing. This is particularly true when it comes to online shopping, where men are even more likely to look for specific items or information. Therefore, when marketing to men, it can be more effective to provide clear and concise product information, rather than trying to entice them with a wide range of options.

When Marketing to Men, It Is Important to Remember That