For a market segment to be viable, it should meet each of the following tests except the:
A)members of the market segment should be ambiguous.
B)market segment must be large enough to be financially viable to market with a separate marketing campaign.
C)market segment must differ from the population as a whole.
D)market segment must be reachable through some type of media or marketing communications.

Question

Quizplus · Accepted Answer

A viable market segment should not be ambiguous, as this would make it difficult to define and target with marketing efforts. The other options are important criteria for a market segment to be viable.

For a Market Segment to Be Viable, It Should Meet