Identifying who will be the recipient of a planned communications campaign is which type of research?
A)Consumer-oriented
B)Target-market
C)Product-specific
D)Market segmentation

Question

Quizplus · Accepted Answer

Identifying the target market involves researching and determining the specific group of people who will be the recipient of the communications campaign. Option A (Consumer-oriented) refers to research that focuses on understanding the attitudes and behaviors of consumers. Option C (Product-specific) refers to research that focuses on specific product attributes and features. Option D (Market segmentation) refers to the process of dividing the broader market into smaller groups with similar characteristics. While market segmentation may be a component of identifying the target market, it is not the same thing.

Identifying Who Will Be the Recipient of a Planned Communications