If Ralph Lauren's marketing team is trying to determine if the brand will appeal to a cohort group that is rich, elite, and distinct, which method would reveal such a trend?
A)Product-specific research
B)Anthropological research
C)Psychological research
D)A sociological approach assessing social class

Question

Quizplus · Accepted Answer

A sociological approach assessing social class would be the best method to determine if the Ralph Lauren brand will appeal to a cohort group that is rich, elite, and distinct. This approach would analyze the lifestyle, values, and behaviors of the target group based on their social class, which would provide insights into their preferences and purchasing habits. This would help the marketing team to tailor their strategies to meet the needs and expectations of this specific group. Product-specific research, anthropological research, and psychological research may reveal some information about the target group, but they may not provide a comprehensive understanding of their social class and its impact on their attitudes and behaviors.

If Ralph Lauren's Marketing Team Is Trying to Determine If