In which of the following retail outlets is there a most direct communication line between producer and consumer?
A) e-retailing
B) specialty store retailing
C) catalog showroom retailing
D) mail-order retailing
E) brokered retailing

Question

Quizplus · Accepted Answer

D)Mail order is an example of direct-response retailing, in which the producer is directly communicating to the consumers, usually via mail catalogs.

In Which of the Following Retail Outlets Is There a Most