As ComicalYou reaches the introduction stage of the product life cycle,what marketing strategy is MOST appropriate?
A) Lower price slightly to increase sales.
B) Focus on making customers aware of the product and its benefits.
C) Cut prices in response to increased competition.
D) Increase advertising in response to greater competition.
E) Develop product adaptations to extend the product's life.

Question

Quizplus · Accepted Answer

B)During the introductory stage, marketers focus on making potential customers aware of the product and its benefits.

As ComicalYou Reaches the Introduction Stage of the Product Life