Which of the following strategies is involved with penetration pricing?
A) setting an initial low price to establish a new product in the market
B) setting an initial low price to cover new product costs and still generate a profit
C) setting a limited number of prices for certain categories or products
D) setting an initial high price to establish a new product in the market
E) setting an initial high price to cover new product costs and still generate a profit

Question

Quizplus · Accepted Answer

A)Penetration pricing is used to create consumer interest and stimulate trial purchases among consumers.

Which of the Following Strategies Is Involved with Penetration Pricing