Which of the following is assumed by the Marketing Director's argument?
A) Real estate transactions can usually be completed in one month.
B) The rates for advertising during the spring are lower than the rates during other times of the year.
C) Other real estate companies increase the amount they spend on advertising during March.
D) The spring advertising campaign is better at promoting general awareness of the Macmoo brand than it is at generating sales leads.
E) The spring advertising campaign is equally effective for commercial real estate and private real estate.

Question

Quizplus · Accepted Answer

A)Revenues are higher in March, when the advertising campaign is going on, but that doesn't mean that the advertising campaign led to higher revenues. In fact, if Choice A isn't true, then the campaign couldn't have led to higher revenues. If the transactions generally take longer than one month to complete, then it would make no sense to claim that advertising in March would lead to revenue in March. That revenue would have to come in later. Choice A, therefore, must be assumed. Choice B would strengthen the case for the advertising campaign if it were true, but it doesn't need to be true in order for the argument to work. Choice C:Other real estate companies don't matter. This is about Macmoo. Choices D and E are both possible, but neither one needs to be true in order for the advertising campaign to be a good idea.

Which of the Following Is Assumed by the Marketing Director's