Which of the following is the BEST example of an emotional motive in consumer purchasing?
A) A major shoe company purchases the latest designer styles in order to please customers.
B) A leather shop provides goods to local handbag makers.
C) A businesswoman buys a new suit for an important presentation.
D) A housewife donates unworn dresses to a resale shop.
E) A group of neighborhood moms holds a free childcare seminar for new mothers.

Question

Quizplus · Accepted Answer

C)A consumer market transaction involves less sophisticated and more emotional purchase decisions made by an individual. Choices D and E do not involve purchasing.

Which of the Following Is the BEST Example of an Emotional