What does the process of "positioning" involve?
A) hiring only employees who have the strongest credentials
B) designing a company's products to appeal to target customers
C) focusing on only one component of the marketing mix
D) disregarding customers' reactions to a company's products
E) reorganizing employees according to seniority

Question

Quizplus · Accepted Answer

B)By definition, positioning is the process of developing a unique marketing mix that best satisfies a target market.

What Does the Process of "Positioning" Involve