According to Neilsen, which of the following is TRUE of companies that make sustainability a priority?
A) The number of sustainable products is shrinking, but the market share of those products is growing.
B) They show the same annual economic growth as companies that do not care about sustainability.
C) Most consumers are willing to pay more for their products because they are sustainable.
D) Baby boomers are more willing to support sustainable companies than are younger generations.

Question

Quizplus · Accepted Answer

Most consumers are indeed willing to pay more for products that are sustainable, reflecting a growing trend towards environmental consciousness and a preference for companies that prioritize sustainability. This has been supported by various studies and surveys, indicating a shift in consumer behavior towards supporting sustainable practices.

According to Neilsen, Which of the Following Is TRUE of Companies