Which of the following is a characteristic of successful international retailers?
A) conservative managers and salespeople and a centralized organizational system
B) an entrepreneurial approach to foreign markets and an understanding of the target market
C) significant financial borrowings and high foreign and domestic operational costs
D) extreme competition and support from home-country governments exclusively

Question

Quizplus · Accepted Answer

Successful international retailers often adopt an entrepreneurial approach to foreign markets, which involves being innovative, taking calculated risks, and being proactive in adapting to new environments. Additionally, understanding the target market is crucial for tailoring products, services, and marketing strategies to meet the specific needs and preferences of local consumers, which can significantly contribute to a retailer's success in international markets.

Which of the Following Is a Characteristic of Successful International