In a typical licensing agreement, after the relationship is established, the licensor is not required to make a capital investment in the foreign market.

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In a typical licensing agreement, the licensor grants the licensee the right to produce and sell its products, use its brand, or use its technology in a foreign market without requiring the licensor to invest capital in that market. The licensee is usually responsible for the production, marketing, and distribution investments.

In a Typical Licensing Agreement, After the Relationship Is Established