When marketers first introduced the personal digital assistant (PDA) to American consumers, they acted as ________ because the cultural impact of the product became widespread.
A) gatekeepers
B) conciliators
C) agents of socialization
D) agents of change
E) arbitrators

Question

Quizplus · Accepted Answer

Marketers acted as agents of change because they introduced a new technology that significantly influenced consumer behavior and culture.

When Marketers First Introduced the Personal Digital Assistant (PDA) to American