In many rural areas, there are no street maps, some streets are not identified, and some houses are not numbered. Which of the following aspects of market research is this situation most likely to directly affect?
A) product enhancement analysis
B) inventory analysis
C) the optimization process
D) the sampling process
E) the decentralization process

Question

Quizplus · Accepted Answer

The lack of street maps, unidentified streets, and unnumbered houses in rural areas would most directly affect the sampling process in market research. This is because these factors make it difficult to accurately identify and reach potential survey respondents or study participants, thereby complicating the process of collecting representative data.

In Many Rural Areas, There Are No Street Maps, Some