What is one of the two basic types into which marketing research methods can be grouped?
A) analytical research
B) qualitative research
C) descriptive research
D) deductive research
E) exploratory research

Question

Quizplus · Accepted Answer

Qualitative research is one of the two basic types of marketing research methods. It is used to explore and understand the underlying motivations, beliefs, and attitudes of consumers.

What Is One of the Two Basic Types into Which