What is the first step of the marketing research process?
A) determining the sources of information to fulfill the research objectives
B) analyzing, interpreting, and summarizing the results
C) defining the research problem and establishing research objectives
D) considering the costs and benefits of the research effort
E) gathering the relevant data from secondary or primary sources, or both

Question

Quizplus · Accepted Answer

The first step in the marketing research process is defining the research problem and establishing research objectives. This step is crucial as it sets the direction for the entire research project by clearly stating what needs to be investigated.

What Is the First Step of the Marketing Research Process