An American company wants to launch a new product in Madrid. Freda asks her product manager to distribute some samples to potential customers there so that she can gauge the consumer preferences there before introducing the product. Freda is attempting to reduce the degree of economic and/or social risk, also known as ________, associated with product use.
A) compatibility
B) relative advantage
C) complexity
D) trialability
E) observability

Question

Quizplus · Accepted Answer

Freda is attempting to reduce risk by allowing potential customers to try the product before it is fully introduced, which is a strategy related to "trialability." Trialability refers to the degree to which a product can be experimented with on a limited basis before making a full commitment, thus reducing uncertainty and risk associated with its use.

An American Company Wants to Launch a New Product in Madrid