There are three phases in the evolution of CRM: (1) reporting, (2) analyzing, and (3) predicting. What do CRM predicting technologies help organizations accomplish?
A) Make predictions regarding customer behavior such as which customers are at risk of leaving
B) Segment their customers into categories such as best and worst customers
C) Identify their customers across other applications
D) All of these

Question

Quizplus · Accepted Answer

CRM predicting technologies are specifically designed to forecast future customer behaviors, such as identifying which customers might be at risk of leaving, by analyzing past interactions and behaviors. This allows organizations to proactively address issues and retain customers.

There Are Three Phases in the Evolution of CRM: (1)