Which of these refers to the collection of activities that build and maintain ongoing,mutually beneficial ties with customers and other parties?
A)Relationship management
B)Transaction management
C)Financial management
D)Marketing management

Question

Quizplus · Accepted Answer

Relationship management is the correct answer because it involves the collection of activities aimed at building and maintaining ongoing, mutually beneficial ties with customers and other stakeholders. This approach focuses on long-term engagement rather than one-time transactions.

Which of These Refers to the Collection of Activities That