Marketing segmentation is the group of potential customers toward whom an organization directs its marketing efforts.

Name: Marketing segmentation is the group of potential customers toward whom an organization directs its marketing efforts.
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Question

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Marketing segmentation is the process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics, not the group itself. The group of potential customers is referred to as the target market.

Marketing Segmentation Is the Group of Potential Customers Toward Whom