Amazon.com keeps track of goods its customers have ordered.When a returning customer logs onto Amazon.com,the site creates a list of recommendations based on the customer's purchasing history.Amazon is segmenting the market by
A)product.
B)psychographic.
C)demographics.
D)end-use.

Question

Quizplus · Accepted Answer

Amazon is segmenting the market by product because it is creating a list of recommendations based on the customer's purchasing history.

AmazonCom Keeps Track of Goods Its Customers Have Ordered