Cuba is developing several different marketing strategies based on target markets that differ in terms of lifestyles.He is segmenting the overall market by _____.
A)demographics
B)end-use
C)psychographics
D)product

Question

Quizplus · Accepted Answer

Cuba is using psychographics for market segmentation, which involves dividing the market based on lifestyles, attitudes, interests, and values of consumers.

Cuba Is Developing Several Different Marketing Strategies Based on Target