A consumer who is at the stage of brand insistence will go out of their way to buy a product belonging to that brand,whether it be traveling to a store farther away or making an online purchase.

Question

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Brand insistence refers to the highest level of brand loyalty, where consumers are so loyal to a brand that they will seek it out exclusively, even if it means going out of their way to find it.

A Consumer Who Is at the Stage of Brand Insistence