In the model of the communication process presented in this chapter,the receiver decodes the message based on his or her:
A) intuition
B) conceptualization
C) reference points
D) scruples

Question

Quizplus · Accepted Answer

The receiver decodes the message based on his or her reference points, which include personal experiences, cultural background, and knowledge. These factors influence how the message is interpreted.

In the Model of the Communication Process Presented in This