A market research analyst has asked consumers to rate the appearance of a new package on a scale of 1 to 5.A 1 means that the appearance is awful while a 5 means that it is excellent.The measurement level of this data is _______.
A)interval level data
B)ordinal level data
C)nominal level data
D)ratio level data
E)relative level data

Question

Quizplus · Accepted Answer

The scale of 1 to 5 for rating the appearance of a package represents an order or ranking, where each number signifies a level of preference or quality. This is characteristic of ordinal level data, where the numbers indicate a relative order but not the exact difference between the levels.

A Market Research Analyst Has Asked Consumers to Rate the Appearance